It’s an outcome of SEO Manchester Sizzlemedia research on effective design and development of Ecommerce websites. We have understood from our years of experience that an online retail company’s website may have the same look and feel of other websites but there are certain technical glitches that need to be avoided within an Ecommerce website. If you search online for a web design agency Manchester, you could get a handful of info on various websites about real good Ecommerce website design and development. Let’s see what the salient ingredients of a successful Ecommerce website design are.
Clarity in Design: Firstly, a clear design is the most important aspect of any website. And it is all the more true for Ecommerce websites. Forget about crawlers, when a real person is visiting your website; he is actually looking for a product online. Information conveyed as text is fine but too much of graphics is sure to increase the bounce rate to a large extent. Yes, your products and special offers should be colorfully showcased but that does not mean you design your website with lot of images, changing banners, videos and all. Show well the path to the payment page, describe your product concise and detailed, supply relevant information and the conversion rate will automatically go higher.
Easy Navigation: You must put your customer at ease to browse through the range of products services. Also they must be provided with the option to go to the payment page as soon as they decide to buy the product. This is smarter and safer way to increase your online sales. The navigation items should never be hidden behind the images and videos. The items should be strategically placed.
Controlled Sales Pitching: There is a thin line between just providing information and advertising something when it comes to Ecommerce websites. Integrate smart ‘call to action’ buttons like ‘buy now to avail a 15% discount’ or ‘download free the product brochure’. You must be very careful while designing these tabs. Tabs should be unique, should be identical with your brand color and other aspects and should be placed strategic points i.e. at the end of the product description etc. whatever you do, you got to use a controlled sales pitch to attract the customers.
Smart showcasing of products services: SEO Manchester Sizzlemedia strongly recommends that you showcase your products in a way that when a person visits your site, he gets instantly a clear perception of what you offer. Many Ecommerce sites fail to make business inspite of great product line-up because people just click away from their website as because they can’t understand the products they offer within the first few minutes they spend on these websites.
All these factors combined, your Ecommerce website can become a winning one. Sizzlemedia web design agency Manchester can provide you with customized website design and much more at an affordable rate.
